A LOCAL'S PERSPECTIVE ON COLOMBIA'S SAFETY AND GROWTH

As a local travel company deeply rooted in Colombia, we have witnessed the incredible transformation of our country into a safe and vibrant destination. Colombia has evolved into a place where travelers can experience diverse landscapes, vibrant cultures, and welcoming communities, all while feeling secure. Not only is Colombia safe to travel, but travel companies that aren't adding this destination to their offerings are truly missing out. These are 10 compelling facts to highlight key factors illustrating Colombia's improved safety and its booming tourism industry.

1. TOURISM GROWTH IN TERMS OF INTERNATIONAL ARRIVALS

The World Travel & Tourism Council (WTTC) reports that international arrivals in Colombia reached 4.5 million in 2019, with projections of 6.8 million by 2028​​ (SOECD)​. In 2023, Colombia saw 5.5 million international visitors, demonstrating the fastest growth in Latin America since the pandemic【source: ProColombia】. This growing interest reflects Colombia's appeal and indicates that more travelers are seeing the country in a positive light.

2. ENHANCED AIR CONNECTIVITY

Colombia's air connectivity is on the rise, with Bogota’s El Dorado International Airport ranked as the most connected airport in South America​ (ColombiaOne)​​ (Routes Online)​. Between 2019 and 2023, the number of direct routes jumped by 32.4%​​ (Routes Online)​. This increased connectivity makes Colombia more accessible to international tourists, showcasing its safety and attractiveness as a travel destination.

3. GLOBAL BRANDS SETTING UP SHOP

Renowned hospitality brands like Marriott, Hilton, Four Seasons, Abercrombie and Kent, and AMA Waterways are expanding in Colombia, signaling confidence in the country's tourism potential. This creates a more familiar and upscale experience for international visitors, further enhancing Colombia's appeal.

4. INVESTMENT BOOM IN TOURISM INFRASTRUCTURE

The Colombian government and private investors are heavily investing in tourism infrastructure, including hotels, resorts, eco-lodges, and transportation​​ (OECD)​. These investments are strengthening Colombia's tourism industry and making it more appealing to international travelers. In 2022, foreign direct investment (FDI) in Colombia reached USD 17 billion, an 82% increase from 2021, surpassing Costa Rica, Peru, and Ecuador combined【source: Invest in Colombia】.

5. BOOMING HOTEL INDUSTRY

The number of hotel beds in Colombia grew by 21% between 2018 and 2021【source: MinCIT】. The flourishing hospitality sector signifies a booming tourism industry, offering a wider range of accommodation options for international travelers.

6. SAFETY IMPROVEMENTS

Colombia's safety has significantly improved, with a 40% decrease in homicide rates between 2012 and 2020​​ (infobae)​. The government is investing in tourism police units and security measures, particularly in popular tourist areas, ensuring travelers' safety.

7. BEYOND TRADITIONAL DESTINATIONS

Colombia's diverse tourism landscape includes popular cities like Medellin, Cartagena, and Bogota, as well as ecotourism destinations like Tayrona National Park, the Amazon rainforest, and coffee-growing regions【source: MinCIT】. This diversity caters to a wide range of tourist interests.

8. SURPASSING PRE-PANDEMIC LEVELS

In 2023, Colombia received 5,869,869 non-resident tourists, a 24.3% increase from 2022 and a remarkable 173.6% increase from 2021【source: Medellin Advisors】. This surpasses pre-pandemic tourist numbers, reflecting Colombia's growing popularity.

9. DIVERSITY AND INCLUSIVITY IN SAFETY

Safety in Colombia extends to diverse communities, including LGBTQ and Black travelers. Colombia has made significant strides in becoming an inclusive and welcoming destination for all. In 2024, the country was honored with the World Travel Market (WTM) award for the best destination for Black visitors​​ (EDGE Media Network)​. Additionally, Colombia is increasingly recognized as one of the most LGBTQ-friendly destinations in South America​ (Colombia Travel)​​ (Matador Network)​. The country has strong legal protections for LGBTQ individuals, including legalizing same-sex marriage and establishing anti-discrimination laws​​ (IGLTA Travel)​. Colombia's inclusiveness has been celebrated by various LGBTQ advocacy groups and international travel organizations, making it a welcoming destination for travelers from all walks of life​​ (IGLTA Travel)​.

10. SAFETY FOR COMMUNITIES AND ECOSYSTEMS

At Impulse, we believe tourism impacts both communities and ecosystems, and it's important to highlight Colombia's leading role in sustainable tourism. The country's Sustainable Tourism Policy demonstrates this commitment, setting long-term goals aligned with the United Nations Sustainable Development Agenda​​ (OECD)​​ (Brigard Urrutia)​. Colombia is also one of only 12 countries worldwide with a sustainable tourism policy in place​​ (Invest in Colombia)​. Colombia boasts 59 national parks and protected areas, covering diverse ecosystems from tropical rainforests to coral reefs​​ (Sustainable Tourism Colombia)​. The government has invested in tourism as a tool for peacebuilding and community development, particularly through community-based tourism initiatives, where tourism has helped transform a previously troubled area into a vibrant cultural or biodiversity hub​​ (World Bank)​.

CONCLUSION: COLOMBIA—A SAFE, VIBRANT, AND GROWING DESTINATION

Colombia's improved safety, booming tourism industry, and diverse attractions make it a destination that travel companies should not overlook. The country's growth and positive transformation showcase its potential as a top travel destination. With strong indicators of safety and a welcoming atmosphere, Colombia is the perfect place for travelers seeking adventure, culture, and natural beauty.